Ben & Jerry’s learned from their social media success back on election day. Back then they gave away free ice cream to anyone that voted. On that day they used social media to send out the message and incresed their Facebook Fan Page count by over 100,000. Well today was the company’s anniversary and they historically give out a free cone on this day.
I’d never known about this, that was until today. Guess where I learned about it? On Facebook and Twitter. These are both free marketing channels for them. No need to print expensive flyers, tv ads, etc.
What will be interesting though is that if this is a good thing? Will they be giving out way more ice cream than they originally anticipated. Afterall, they have at least one new customer looking for his free scoop of Chunky Monkey.