It may not seem like it now for Kesha Ni’Cole Nichols, but being stranded at the alter by Richard Jefferson
may be the best for her career. Nichols is a former New Jersey Nets dancer who until this week lived in obscurity. Searches for “Richard Jefferson Wedding” surged 5,867% after Jefferson failed to tell many not to show up at the New York Mandarin Oriental. Jefferson had broken up with fiancee and called off the wedding (estimated cost $2 million) a few days before.
Not all was lost for those that showed up – Jefferson had given a friend his black Amex card and told him to show everyone a good time. With all the NBA players on Twitter couldn’t he have at least tweeted that the wedding was off?
We have seen similar things happen when iPhone applications get banned – the negative news causes a surge in purchases. Some speculate smart marketers of applications should go out of there way to get banned by Apple. Getting dumped at the alter is not fun, but on the upside it does cause your popularity to rise and it just may be possible to turn a negative into a positive.