By Erik Qualman
I was planning to take a day off from writing when the equivalent of eight tiny reindeer caught my eye. The past few days I’ve been testing some Facebook Ad buys to see what kind of fluctuation there might be around the holidays (yes, this is what I do for fun). Having played with PPC within Search Engines for over a decade I knew there were always spikes & valleys around this time of year. Never in my wildest dreams would I have suspected such a spike in Facebook CPC. Facebook already announced they were profitable earlier this year; I would love to see the final revenue they generate in December as a result of retailers clamoring for Holiday sales frantically tossing good money their way. Here is one quick data point:
Ads for my book Socialnomics targeting 18 to 100 year olds in the U.S.
- Dec 19-22: Avg CPC $0.47 -0.83
- Dec 22-23: Avg CPC $.55-.95
- Dec 24 Morning: Avg CPC $2.12
- Dec 24 Afternoon: Avg suggested bid $18.38 – 25.94 USD (see image)
Looks like Christmas came a little early for Facebook! Mele Kalikimaka to them – did you know there are only 12 letters in the Hawaiian alphabet? If only social media were that easy…
Are you seeing the same things? Please comment below.