By Erik Qualman
While there were mixed emotions about Google’s Parisian Super Bowl ad as a whole it seems to have been received very positively. Some of the critical feedback centered around the fact that it didn’t have the funny punch line or that “AHA” moment, rather it was simply a nice commercial. One thing Google did get right though is that the commercial works without sound. This is very important for the Super Bowl. Many people watch the Super Bowl at large parties, bars, etc. that either don’t have sound or it’s tough to hear over the cacophony of noise. So, even though Google is new to the Super Bowl commercial business, other major brands should learn a lesson from Google, specifically does the commercial work without sound? If it doesn’t your company may have just flushed $2.6 million down the drain.