Augmented Reality Videos: GM & London Tube

By Erik Qualman

According to Wikipedia Augmented reality (AR) is a term for a live direct or indirect view of a physical real-world environment whose elements are augmented by virtual computer-generated imagery. It is related to a more general concept called mediated reality in which a view of reality is modified (possibly even diminished rather than augmented) by a computer.

If you are like me, this definition doesn’t help much.  Nor is it easily digestible for your CEO or Grandfather.

That is why these two videos, one for GM and one for an iPhone Application that helps you find the London Tube locations, are so great.  They easily showcase in a few minutes how powerful augmented reality can be in our daily lives.  For example GM’s new cars will have the ability to highlight the edge of the road and display it on the windshield on a dark and stormy night.  Watch and enjoy!

GM Augmented Reality Video

London Tube Augmented Reality Video

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2 responses to “Augmented Reality Videos: GM & London Tube

  1. Norwegian Yellow Pages also have this kinda app, but also integrates offers that the actually store you are pointing at.

  2. Augmented Reality for London tube Incredible!
    Learn more about developing breakthrough applications for the iPhone with Daniel Steinberg and Raven Zachary at Devday for iPhone! One day event April 26th in Tower Hill. . quote ~50off in registering and get 50 pounds off.

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