By Erik Qualman
“What is the ROI of Social Media? We’ve faced these questions before, but with different semantics: “What is the ROI of e-mail?” “What is the ROI of Paid Search?” “What is the ROI of SEO?”
“With social media it’s not a choice whether you DO social media, the choice is how well you DO it.” – Erik Qualman
History repeats itself because nobody listens the first time. This is only part of the dilemma companies are facing with social media. The other dilemma is that it’s different from e-mail, paid search, SEO , television advertising, radio advertising, etc. The difference being with all of those other mediums, the company/church/organization/entity/etc. had a choice of how much or how little they would engage within these different arenas. Whether you are a Fortune 500 company or a church, with social media it’s not a choice whether you do social media, the choice is how well you do it.
Hence when people ask the ROI of social media…the ROI is that you will still exist in 3 years. The choice is up to you.
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