By Erik Qualman
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Google released a list of the top 1,000 sites in the world. This list is a result of new
features that Google has enabled for its AdWords clients, specifically allowing advertisers to only show their ads on these top 1,000 sites.
Facebook secures the top ranking globally with 570,000,000,000 page views and 540,000,000 unique visitors. This is interesting as Facebook self reports just over 400 million profiles, so at a “dirty math” level Facebook influences 35% more people that don’t even have a profile on Facebook [note: very dirty math].
It particularly piqued my interest, because when we were researching data for the Social Media Revolution 2 video (below) we only indicated Facebook topped Google in the U.S. for unique visitors (Hitwise). This now appears possibly a bit conservative – perhaps Facebook has achieved the top spot globally.
This list from Google will be updated monthly and does not include adult sites, ad networks, or Google. The fact that Google doesn’t include themselves is interesting to say the least and leads one to ask the question…do they not list themselves because they are no longer #1?
Google says the data is aggregated from Google Toolbar data, Google Analytics data, opt-in external consumer panel data, and other third-party market research.
Google can see first hand that their fiercest competition is coming from the likes of Facebook, QQ, Twitter, Wikipedia, etc. As consumers it’s fun to see this intense battle of the big boys as it only makes our Internet offerings better.