Apple is an incredible story and company. Recently they had an issue with a live Demo (below).
This helps reiterate that no person or company is perfect. So, when it comes to social media we need to be “human” as a company and be comfortable in our own skin, warts and all. We can take comfort in the fact that even the best of the best (Apple) occasionally stumbles. It’s comforting for Apple to know that their market cap is still higher than Microsoft.