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Today we have a guest post from Jim Kukral the author of the new book: “Attention! This Book Will Make You Money.” Thank you Jim for the post and for the kind words!
There I was, sitting in the board room of a global manufacturing company watching a presentation about their plans to use social media in 2010 and beyond. Their E-biz Director was going through a PowerPoint explaining their strategy; talking about how they’re engaging on Facebook, and recruiting on LinkedIn and monitoring their brand on Twitter, etc…
Then something happened that caused me to chuckle inside. They started to talk about YouTube and they pulled up one of the Socialnomics videos that @equalman had made and told me, “Watch this video, it will wow you. It wowed us.”
Of course, I had seen the video months earlier, but I didn’t let on. The reason I laughed inwardly when they showed me the video was that this was not the first time this happened to me. To be precise, this was the fourth time a client had showed me this video telling me that “You HAVE to watch this!”
Powerful words, yes? You HAVE to watch this!
When was the last time sometime took one of your brochures and handed it to someone else and said, “You HAVE to read this!”
The answer: never.
Let’s face it. Videos are powerful word-of-mouth generators and attention-getters. Your old tri-fold brochure… not so much.
Erik’s videos about Socialnomics are a perfect example of how you can craft a video that not only entertains, but also solve problems. Because when you can do both of those things, that’s when you have a video that people HAVE to watch, and share.
Sometimes it’s hard for people to get their heads around this concept. It’s not their fault. The Web, and social media, has changed everything. The old rule of solving a problem for a customer is still paramount, yes, in fact, solving problems is why Google is as big as they are. They solve problems for you and me by finding us the solutions/answers we need. They do it better and faster and easier than everyone else, and that’s why we use them more than everyone else.
But YouTube, which is owned by Google, has the unique ability to not only solve your problems, but also entertain you. Not a lot of people realize this, but YouTube is full of millions of how-to type videos that actually show you how to get something done. Need help figuring out how to setup Google Adwords? Just search YouTube for “adwords help” and watch a screencast video of someone walking you through it. Want to know how to cook a chicken? Do a search for “How to cook a chicken” and watch a video showing you how to do it every step of the way. There are millions and millions of videos like this on YouTube, and as people begin to get more comfortable with creating video, there will be millions and millions more.
Now what’s more entertaining? Reading a blog about how to cook a chicken, or watching a video? Are you more likely to forward on an article about how to cook your chicken, or the video? You know the answers.
Videos are indeed a powerful way to not only educate your audience, but entertain them. Every business or brand should be leveraging the tremendous power of Web video to drive more sales, leads and publicity.
There’s a reason that YouTube is the #2 search engine behind Google. Customers want your videos. Now get out there and give them to them.
About the Author Jim Kukral:
For over 15-years, Jim has helped small businesses and large companies like FedEx, Sherwin Williams, Ernst & Young and Progressive Auto Insurance understand how find success on the Web. Jim is the author of the book, “Attention! This Book Will Make You Money”, as well as a professional speaker, blogger and Web business consultant. Find out more by visiting http://www.JimKukral.com. You can also follow Jim on Twitter @JimKukral