By Erik Qualman
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FedEx’s Brown Bailout campaign is old, but I find it an interesting use of social media. The video below is one in a series that spoofs the UPS “White Board” commercials and it has over 300,000 on YouTube.
The video implies that UPS is looking for a government bailout that will hurt tax payers, but others speculate that part of the purpose of this FedEx social media effort is to help avoid FedEx employees from unionizing.
Whatever the case may be, it appears to attract interest. The Brown Bailout Facebook Page has over 128,000 people like it. What do you think? Do you like this use of social media? Or do you find it beneath FedEx to be this aggressive?