By Erik Qualman
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“Obviously, there’s more opportunities for more info to be displayed now,” Biz Stone, Twitter’s co-founder, told CNNMoney. “It’s a great opportunity for all sorts of content, including ads.”
With 190 million users [according to Twitter COO although CEO Evan Williams agrees to 160 million in this recent clip] that could turn the Twitter blue into a vibrant green.
The new Twitter smartly now has the same functionality of the most popular third-party tools (TwitPic, TwitVid, etc.). This is important for Twitter because now there is less reason for users to leave the Twitter nest. It has been rolled out to some users to date, but if you haven’t seen it, the end of the below video shows some screen shots.
The new functionality includes:
- Screen splits into two panes, left is the tweet stream, the right is helpful information (video, photos, etc.)
- Click on a video link & it will play on the right
- Someone posts with geolocation enabled, a map shows on the right
- Helpful profile info on Twitter users [e.g., profile, picture] is displayed
As Stone alludes to, there is also plenty of room and functionality to run very targeted ads (Twitter profitability here we come anyone?).
Image Source: Wired
“It’s faster, it’s easier and it’s a richer experience,” said Williams, “Simple things that are cryptic on Twitter today become a lot more clear.”
This is the key point. The Twitter of old was very cumbersome to navigate and this new experience is a radical change. If you don’t believe this is a big deal, the glossy video/advertisement Twitter produced underscores how big internally Twitter feels this is. Twitter is no longer a toy, but a mainstay in the Internet marketplace. No question Twitter has their eye on 200 million users by the end of the year.
This design should attract more voyeurs as information on Twitter is now much easier to consume for the average users. And what are voyeurs great for? Voyeurs excel in viewing digital advertising.
When asked by PBS News Hour what has been Williams biggest lesson over the last four years on how users are interacting and using Twitter, Williams responded, “One major thing we have learned is that not everybody is seeking to share their thoughts with the world, which a lot of the emphasis was on at first, a lot of people come to Twitter to find out what is happening. We are trying to make that experience a lot better.”
We’ve heard the Twitter founders’ thoughts, what do you think of the new Twitter and potential advertisements in the near future?
As reported by Mashable, the Twitter partnerships include 16 different companies: DailyBooth, DeviantART, Etsy, Flickr , Justin.TV, Kickstarter, Kiva, Photozou, Plixi, Twitgoo, TwitPic, TwitVid, Ustream, Vimeo, yfrog, and YouTube.