Highest Twitter Penetration in the World = Brazil

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comScore recently released some interesting social media statistics on Brazil, the world’s 5th most populated country.

Social media insights in Brazil include:

  • Traffic to Social Networking sites grew 51% in the past year, with sites in the category currently reaching more than 36 million visitors age 15 and older
  • Facebook experienced triple-digital growth, increasing its audience 479% in the past year
  • Traffic to Orkut grew 30% in the past year, while Twitter climbed 86%
  • Twitter.com reached 23% of the entire Brazilian online population, the highest penetration in the world
  • Visitation to the Blogs category grew 48% to 29 million visitors. Blogger ranked as the top blog destination with more than 21 million visitors

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One response to “Highest Twitter Penetration in the World = Brazil

  1. Too true, Erik. I liked your point about balancing your efforts with the platforms or forms of marketing that you use. Balancing money and time is, in my opinion, a great way to ensure success.

    Enjoy Brasil!

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