[tweetmeme source=”equalman” only_single=false http://socialnomics.net/%5DThe Detroit Free Press reports that GM has appointed Big Fuel, a 7-year-old New York social-media agency. The appointment was made by General Motors marketing chief Joel Ewanick’s. Ewanick has encouraged partners to put people in downtown Detroit.
Big fuel plans to employ about 30 people in Detroit by the end of January. As a Detroit native and someone that has seen the state economy hit hard by the recession, I applaud this move.
Big Fuel could move some of its Midwest accounts, like Chicago-based McDonald’s, to the Detroit office, CEO Avi Savar said.
Big Fuel will handle social media for all four of GM’s U.S. brands [GMC, Cadillac, Buick and Chevy]. Ewanick spent three-years at Hyundai.
Big Fuel has a mandate to revolutionize GM’s social-media efforts starting Jan. 1, using 110 full-time staffers in Detroit and New York. The agency’s work will include managing all of GM’s Facebook pages, but it also plans to launch its own programs for Buick and Chevrolet in early January, Savar said. He declined to give details about the Buick plans, but said the Chevrolet program would be called “Cruze-arati.”
By Erik Qualman