Category Archives: Facebook

“Facebook Me” is the new “Can I Get Your Phone Number”

[tweetmeme source=”equalman” only_single=false you are trying to get a new date after Valentine’s Day or are a company trying to stand out; having a unique name will help you dramatically. Check out my thoughts in the above video. Oh, and Facebook Me or Tweet Me nicely.

By Erik Qualman

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Inc. 500 Companies Seeing Positive Results From SM Use

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Inc. 500 Companies using Social Media and ACTUALLY seeing positive results is on the rise.  More small businesses need to view the importance of Social Media the same as their larger counterparts.

Interesting to note that Facebook success rates have gone up from 54% to 85% while services like twitter and blogging have gone down.

Overall the importance  of Social Media in a Inc. 500 companies business strategy has gone up 16% year over year.   These companies will continue to use these conduits for client acquisition and retention as 2011 unfolds.

Article from eMarketer

On stats from Umass Dartmoth Center for Marketing Research

Written by Chris Van Dusen

Chris Van Dusen is a tech enthusiast, remote efficiency specialist and entrepreneur.  He is the president of i-FFICIENCY, a consultancy he co-founded to help small businesses and startups leverage new technology in the sales process.  Chris is also Director of Business Development and New Media for Rief Media, a full service marketing and communications firm.
twitter: @ifficiency

Social Media Propels Egypt Uprising

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egypt social mediaThe outrage, animosity and antagonism against the current regime of Hosni Mubarak is best followed real-time at #Cairo and #Egypt on Twitter. The influence of mass effervescence, the conviction that the protestors display and its myriad manifestations is translating into whats being seen and reported on the streets of Egypt. This is possibly not a revolution brought forth by social media alone, but blogs, Twitter, Facebook & YouTube have had a consequential role to play in Egypt. Social media once again flexes its muscle to be the catalyst for change, in this case a historic one.

Take for instance Ramy Raoof, a digital activist with Egyptian Initiative for Personal Rights, (A poster boy for Western media in Egypt!) who is using his blog to spread the message, mobilize support and organize protests. The blog is being used to devise plans to exhibit police atrocities, antagonism of the ordinary Egyptian and furnish plans to save detainees.
Raoof has also been incredibly innovative in linking Bambuser to his blog, which enables live broadcast of protests from different regions from his mobile. His Flickr page, has images collated and updated in an organized fashion which is actively used by protestors, media and government agencies.
The ‘Twitterverse’ has been incredibly supportive of this mass movement. Tweets coming from within Egypt (in spite of blocked internet) is helping followers from around the world to be abreast of the situation on the ground. Even journalists like Ben Wademen of CNN, are using Tweets, when unable to use OB vans.

To help Egyptians, in case of an internet blackout, Google’s SayNow (A brand new acquisition) has launched a ‘tweet via voice’ service, where the protestors can call a central number to leave tweets automatically tagged #Egypt & #Cairo.

[This YouTube video which went viral has the message of an 8 year old to President Mubarak has a quarter of a million views in 72 hours.]

Remember, Egypt has a decent internet penetration of 22%, a total of 16 Million internet users (1/5th of internet users of Africa) compared to neighbors like Sudan and Libya have only 10.2% and 5% respectively. Tunisia, a country which influenced the Egypt uprising strongly also has a remarkably high penetration of 34%. A pattern of correlation between internet penetration and mass movement is emerging.
The Egypt revolution is certainly the result of resentment which emerged from lack of freedom and democracy combined with poor economic conditions and unemployment. But, to commence and sustain movements of this proportion (2 Million people at Tahrir square yesterday), we need innovative, effective and efficient tools. Revolution is as much about emotions and sentiments as much as it is about politics and economics. Social media provides the solutions to these requirements in today’s age. As we see, this movement has succeeded enough to get an autocratic ruler of 30 years to concede defeat, yet another evidence of just how critically influential this medium is turning out to be. To quote an Indian blogger “I have tremendous renewed respect for all pre-internet revolutions!”.

Written by Arun Varma

Follow me on Twitter@varmaarun  or Mail me at

Arun is a digital marketing professional who previously worked with Google in India before seeing snow for the first time as a current MBA student at HULT International Business School in Cambridge. He also is a business quiz enthusiast and has hosted and conceptualized several of them.

Facebook’s Zuckerberg to Focus on China

China Facebook

[tweetmeme source=”equalman” only_single=false founder Mark Zuckerberg vacationed in China during the holidays.  During this vacation he casually met with the top executives from Sina and Baidu.  Sina’s Weibo is a Twitter-like microblogging service.  Baidu is the Google of Chinese search.

“Mr Zuckerberg came to get a better understanding of  China’s Weibo market,” Sina said in a statement.

If Zuckerberg plans to fulfill his vision of connecting the world, than expanison into China is crucial.  China has 1.6 billion people and an estimated 420 million Internet users.

Facebook and Twitter are currently blocked by China’s government.  Beijing has set up a huge online censorship system oft dubbed the “Great Firewall of China” that blocks sites or removes Internet content on sensitive topics.

Chinese social networks RenRen and QZone are the dominant players in the market.  Twitter replica Weibo, According to Eric Johnson via Yahoo, is set to pass Twitter in the number of users in 2011. China’s third largest social media service,, is popular with white collar workers. Kaixin001 has developed some very popular social games, like ‘Slave Manor’ and ‘Happy Farm’.  According to the data from Analysys International Enfodesk, social game users in China are around 85 million.  By 2013 this is estimated to equate to a market potential of $431 million.

At a recent visit to Stanford, Zuckeberg indicated he was “spending a lot of time” studying Chinese.

“It’s kind of a personal challenge this year, I’m taking an hour a day and I’m learning Chinese. I’m trying to understand the language, the culture, the mindset– it’s just such an important part of the world,” said Zuckerberg.

“It makes sense–he is interested in the Chinese Internet, he’s made that very plain. Obviously this is one of the big dark spots for Facebook because it is blocked here in China,” said Kaiser Kuo Director International Media Relations at Baidu. “He has had a long-standing interest in China. I’m sure he wants to get the advice of someone who knows the Internet landscape well here.”

If Facebook were to team up with Baidu or Sina they would be strong alliances against Facebook’s current and foreseeable competition of Google and Twitter in other markets.

Which begs the question, is there a sequel to the blockbuster movie “The Social Network?”  Rumor is the working title is “The Red Social Network.”

By Erik Qualman

Socialnomics: How Social Media Transforms the Way We Live and Do Business

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Hat Tips: Image courtesy of BNET &

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Facebook vs The People

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The book has repeatedly been thrown at Facebook and it seems that it’s Facebook versus everyone else. It’s no secret that Facebook has endured several major lawsuits since its launch in 2004. Former Harvard friends, ConnectU, Aaron Greenspan, and Paul Ceglia have all sued Zuckerberg for stealing their ideas. Along with some of the more public cases that Zuckerberg and the Facebook team of faced, are the  less publicized class action lawsuits  Facebook users have filed against Zuckerberg for privacy leaks and, believe it or not, supporting terrorists.  The infographic below highlights some of these cases (sorry for the colorful language).

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Written by Cid Carver

Cid is a contributing columnist to Socialnomics helping to give a Generation Y and Z perspective on digital trends.

Goldman Sachs Invests $450 Million in Facebook, but still blocks it

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According to Fast Company’s Austin Carr, Goldman Sachs has invested $450 million in Facebook, yet the social network is still blocked for Goldman employees.

Goldman isn’t alone.  A study commissioned by Robert Half Technology found only 10 percent of 1,400 CIOs interview said their companies allow employees full access to social networks during work hours.

According to Fast Company, back in 2007, one Goldman Sachs employee reportedly received the following message from the IT department:

“It has come to our attention that you have been spending a considerable amount of time on a website known as ‘The Facebook.’ This is unacceptable since firm regulations do not permit usage of social networking sites,” the warning read. “Your combined total usage time over the past six months has now exceeded 500 hours (the equivalent of over four hours daily), which we feel would normally be sufficiently high to render us duty-bound to inform your manager.”

54 percent of U.S. companies outright ban the use of LinkedIn, Facebook, Twitter and the like during working hours.  Do you think we have the right to access these tools during the day?  Isn’t it similar to when companies banned Google ten years ago?