Category Archives: Social Media Small Business

Inc. 500 Companies Seeing Positive Results From SM Use

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Inc. 500 Companies using Social Media and ACTUALLY seeing positive results is on the rise.  More small businesses need to view the importance of Social Media the same as their larger counterparts.

Interesting to note that Facebook success rates have gone up from 54% to 85% while services like twitter and blogging have gone down.

Overall the importance  of Social Media in a Inc. 500 companies business strategy has gone up 16% year over year.   These companies will continue to use these conduits for client acquisition and retention as 2011 unfolds.

Article from eMarketer

On stats from Umass Dartmoth Center for Marketing Research

Written by Chris Van Dusen

Chris Van Dusen is a tech enthusiast, remote efficiency specialist and entrepreneur.  He is the president of i-FFICIENCY, a consultancy he co-founded to help small businesses and startups leverage new technology in the sales process.  Chris is also Director of Business Development and New Media for Rief Media, a full service marketing and communications firm.
twitter: @ifficiency


Social Media TV Example

By Erik Qualman

Over the last year we have started to see many television commercials mention social media, insert a funny line about it (“Facebook Me”) or simply tag social media icons at the end.

I recently came upon a commercial for Norms Restaurant and it did something different.  The foundation of the commercial is grounded in social media rather than simply being an add-on.

“We came up with the idea to actually create and produce Facebook and Twitter spots not just tag spots to join us on Facebook and Twitter.  We wanted the spots to truly define and reflect what Facebook and Twitter are all about in a personal and humorous way.  We believe that this strategy also would drive more people to join us because the spots are unique, engaging and attention getting, not just a tag which most people don’t pay attention to any longer.” – Paige Gillingwater

The commercials run regionally.  Norms is a family owned business with several restaurants in the Southern California area.  The family started their small business/restaurants sixty years ago.  This family owned business has seen the following success within 10 days of the TV commercials:

  • Gained 1,000 fans on Facebook
  • Gained 150 followers on Twitter

Just as Social Media never sleeps, Norm’s restaurants never close; they are open 24 hours a day.

“At the end of the day, Social Media celebrates life in real-time which is a great fit for Norms Restaurants and the tagline for Norms:  Where Life Happens – 24/7,” said Paige Gillingwater, President of Black Lab Productions.  Black Lab Productions (Los Angeles, CA) are the ones behind the production and integrated social media approach.
Paige further went on to explain that “the strategy to the spots stays in tact with the holistic and personal approach we are taking with our Social Media campaign.  With these spots, our Facebook and Twitter pages, our YouTube Channel, the Norms Blog and our traditional TV campaign all running at once, we are deeply penetrating the market.”

What I like about this is that it is incorporating into their entire strategy and staying true to what Norms is all about.  It is also taking a longer term, engagement approach rather than focusing on immediate gratifications.  Perhaps it is a reflection of the family’s sixty-year history.

If you take a look at their Facebook Fan Page you will see the following recent interactions:

“Had Valentines Dinner at Norms, it’s my favorite place!”

“Great place, this is the first restaurant I went to when I moved to L.A back in the 80’s, a friend Dante (R.I.P) took me there.”


The other thing I like about Norms is that they respond quickly to most posts, no matter what time they happen:

“Would love it if you carried Tabasco sauce…

Norms: “Hi. we do carry Tabasco sauce. did you ask for it and they did not have it for you?”

“Stopped by Norms in Downey this morning at 2 am.  Good ol’ T-Bone Steak & Eggs! YUmmmmmm!”

Norms: “Nothing like a 2 am T-Bone Steak & Eggs!”

Norms and Black Lab Productions are off to a good start integrating social media within an overall small business strategy & culture.