Category Archives: Social Networks

Inc. 500 Companies Seeing Positive Results From SM Use

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Inc. 500 Companies using Social Media and ACTUALLY seeing positive results is on the rise.  More small businesses need to view the importance of Social Media the same as their larger counterparts.

Interesting to note that Facebook success rates have gone up from 54% to 85% while services like twitter and blogging have gone down.

Overall the importance  of Social Media in a Inc. 500 companies business strategy has gone up 16% year over year.   These companies will continue to use these conduits for client acquisition and retention as 2011 unfolds.

Article from eMarketer http://www.emarketer.com/Article.aspx?R=1008211

On stats from Umass Dartmoth Center for Marketing Research

Written by Chris Van Dusen

Chris Van Dusen is a tech enthusiast, remote efficiency specialist and entrepreneur.  He is the president of i-FFICIENCY, a consultancy he co-founded to help small businesses and startups leverage new technology in the sales process.  Chris is also Director of Business Development and New Media for Rief Media, a full service marketing and communications firm.

chris@riefmedia.com
twitter: @ifficiency

Social Media Combat: FedEx vs. UPS

By Erik Qualman

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brownbailout

FedEx’s Brown Bailout campaign is old, but I find it an interesting use of social media.  The video below is one in a series that spoofs the UPS “White Board” commercials and it has over 300,000 on YouTube.

The video implies that UPS is looking for a government bailout that will hurt tax payers, but others speculate that part of the purpose of this FedEx social media effort is to help avoid FedEx employees from unionizing.

Whatever the case may be, it appears to attract interest.  The Brown Bailout Facebook Page has over 128,000 people like it.  What do you think?  Do you like this use of social media?  Or do you find it beneath FedEx to be this aggressive?

brown bailout facebook

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Ben & Jerry’s Kills e-mail in Flavor of Social Media

Ben & Jerry's Social Media

By Erik Qualman

[tweetmeme source=”equalman” only_single=false http://socialnomics.net/%5D

The newest flavor from Ben & Jerry’s is Social Media Mango-Tango.  In an e-mail last week to their UK subscriber base Ben & Jerry’s indicated they would be focusing more on communication via social media.  Instead of multiple e-mails to communicate with their ice cream lovers, they are focusing their efforts on the 1.3 million fans they have on Facebook & Twitter [@cherrygarcia has over 11,000 followers].

This has risen eyebrows across the marketing industry as Ben & Jerry’s is one of the first major brands to reduce e-mail in favor social media.  Time will tell if this is a good move and if their US operations decide to take a similar tact.  Speculation for the move centers on:

  • Loyalists indicated they were tired of e-mails from B & J; hurting the brand vs. helping
  • B & J needed to focus internal resources/reduce costs
  • B & J wants all loyalists less digitally fragmented
  • Gen Y & Z find e-mail passe
  • Social Media success for B & J made this move possible
  • Let the loyalists tell the story via social media rather than corporate

I don’t see this [aggressively limiting e-mail] becoming a trend in the foreseeable future for most brands, but for a select few they may follow Ben & Jerry’s UK lead.  Below is the original e-mail and also a clarifying note from the PR Team in Vermont [don’t jump off buildings we aren’t getting rid of e-mail completely around the world!].  On a related note, if you haven’t tried the 7-layer coconut brownie ice cream, it is amazing.  Oh, look at that, World of Mouth in action.

ben-jerrys-email

Sean Greenwood,  B&J’s PR Director released this to help clear up any misunderstanding  from the HubSpot post and any subsequent speculation [see above]:

“In general, I think it’s a bit of a misunderstanding.  The announcement came from our UK team, who was basically sharing that they planned to reach out to their fans via social media moving forward.  I think they wanted to alleviate any fears from fans who previously received a newsletter style email to think that they had somehow fallen off the list.  I believe they’re still keeping email as a venue for special events/opportunities as they mentioned they might still reach out via email.

Again, this was a note from our UK team.  I believe the rest of the Ben & Jerry’s folks around the globe (including us here at the HQ in Vermont who support the U.S. and the globe) are planning to continue to use: email, social media, text messaging, augmented reality, snail mail, vanilla guerrilla marketing, grassroots Social Mission endeavors, sky writers, deep-sea divers and of course… scoop trucks on the road.”

– Sean Greenwood, Ben & Jerry’s
[Source for Sean’s comments are from Jim Ducharme’s theemailguide.com]

It will be certainly interesting to see how this all plays out, in the meantime it’s definitely given us food for thought.

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Three articles that go more in-depth on this:

SCOOP: Ben & Jerry’s responds to claims that they will drop email marketing by Jim Ducharme

Ben and Jerry’s Abandon Email, and their Fans by Charles Nicholls

HubSpot: Ben & Jerry’s Drops Email Marketing in Favor of Social Media by Brian Whalley


Social Network Bans 5,000 for Being Fat

By Erik Qualman

As reported by Robin Wauters of TechCrunch social network  BeautifulPeople.com indicates it has kicked out 5,000 users for becoming too chubby over the Holidays.

The network which is based on not letting “ugly” people in said some photos revealed that some of its members indulged in a little too much eggnog and cookies.  In Trendspotting’s 2010 Social Media Influencers review, Chris Brogan, author of Trust Agents, predicted that in 2010 we’d see more “gate-keeper” type communities.  Well at least in this case it appears that prediction has already come true.

My personal take is that it is a great marketing ploy by BeautifulPeople.com while at the same time it’s a sad reflection on society.

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