Super Bowl Ads | Top 11 Super Bowl Ads 2011

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#1 Justin Bieber & Ozzy Super Bowl Ad

#2 Darth Vader Kid Super Bowl Ad VW

#3 Doritos “Best Part” Super Bowl Commercial 2011

#4 Eminem Super Bowl Ad

#5 Chevy Cruz “Misunderstanding”

#6 Motorola Xoom Super Bowl Ad

#7 Doritos “House Sitting” Super Bowl 2011

#8 Old Spice Guy “Sweet Scent”

#9 Volkswagen Beetle Super Bowl Spot

#10 Doritos Sauna

#11 Audi Super Bowl Ad “Release Hounds”

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Why iPads won’t replace newspapers

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Video (above) of why iPads won’t replace newspapers. Tablets already are replacing newspapers (did you see the Super Bowl Spot for The Daily – a newspaper designed for the tablet?), but this is a funny video.

A Social Media Valentine’s Day

social media valentines day
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We thought the above video would be a great reminder for all of us that Valentine’s Day is right around the corner. For guys there are a lot of social media tools that will make life easier – as you see in the video. Please find below a great infographic from eHarmony on what is most important in a relationship.

social media valentines day

Amazon Kindle: Valentine’s Gift $139

top 10 relationship needs eharmony
By Erik Qualman

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Social Media Propels Egypt Uprising

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egypt social mediaThe outrage, animosity and antagonism against the current regime of Hosni Mubarak is best followed real-time at #Cairo and #Egypt on Twitter. The influence of mass effervescence, the conviction that the protestors display and its myriad manifestations is translating into whats being seen and reported on the streets of Egypt. This is possibly not a revolution brought forth by social media alone, but blogs, Twitter, Facebook & YouTube have had a consequential role to play in Egypt. Social media once again flexes its muscle to be the catalyst for change, in this case a historic one.

Take for instance Ramy Raoof, a digital activist with Egyptian Initiative for Personal Rights, (A poster boy for Western media in Egypt!) who is using his blog to spread the message, mobilize support and organize protests. The blog is being used to devise plans to exhibit police atrocities, antagonism of the ordinary Egyptian and furnish plans to save detainees.
Raoof has also been incredibly innovative in linking Bambuser to his blog, which enables live broadcast of protests from different regions from his mobile. His Flickr page, has images collated and updated in an organized fashion which is actively used by protestors, media and government agencies.
The ‘Twitterverse’ has been incredibly supportive of this mass movement. Tweets coming from within Egypt (in spite of blocked internet) is helping followers from around the world to be abreast of the situation on the ground. Even journalists like Ben Wademen of CNN, are using Tweets, when unable to use OB vans.

To help Egyptians, in case of an internet blackout, Google’s SayNow (A brand new acquisition) has launched a ‘tweet via voice’ service, where the protestors can call a central number to leave tweets automatically tagged #Egypt & #Cairo.

[This YouTube video which went viral has the message of an 8 year old to President Mubarak has a quarter of a million views in 72 hours.]

Remember, Egypt has a decent internet penetration of 22%, a total of 16 Million internet users (1/5th of internet users of Africa) compared to neighbors like Sudan and Libya have only 10.2% and 5% respectively. Tunisia, a country which influenced the Egypt uprising strongly also has a remarkably high penetration of 34%. A pattern of correlation between internet penetration and mass movement is emerging.
The Egypt revolution is certainly the result of resentment which emerged from lack of freedom and democracy combined with poor economic conditions and unemployment. But, to commence and sustain movements of this proportion (2 Million people at Tahrir square yesterday), we need innovative, effective and efficient tools. Revolution is as much about emotions and sentiments as much as it is about politics and economics. Social media provides the solutions to these requirements in today’s age. As we see, this movement has succeeded enough to get an autocratic ruler of 30 years to concede defeat, yet another evidence of just how critically influential this medium is turning out to be. To quote an Indian blogger “I have tremendous renewed respect for all pre-internet revolutions!”.

Written by Arun Varma

Follow me on Twitter@varmaarun  or Mail me at

Arun is a digital marketing professional who previously worked with Google in India before seeing snow for the first time as a current MBA student at HULT International Business School in Cambridge. He also is a business quiz enthusiast and has hosted and conceptualized several of them.

Social Media on The Rise for B2B Marketing

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Source: / The infographic was created for Mashable by Lisa Waananen and researched by Alexander Hotz

Written by Cidney Carver
Cidney is a contributing columnist to Socialnomics helping to give a Generation Y and Z perspective on digital trends.

The Rift In Troika at Google: An Ex-Googler’s Journal

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Lets read that bombshell of a post again by the departing CEO of Google, Eric Schmidt. He says “We (Larry, Sergey and Eric) have also agreed to clarify our individual roles so there’s clear responsibility and accountability at the top of the company”. I am bewildered that in 10 years of what Eric calls ‘working exceptionally closely together’ it took a 2010 holiday season for him to realize the lack of efficiency in decision making at the helm of affairs of one of the colossal enterprises of our times.

While at Google, I have had numerous opportunities to listen to Eric over VC, and though I have never thought of him as an exceptional leader, I always believed in his analytical and perceptive skills.

Lets face it, he is seasoned and accomplished, and if it was a governance issue he would have figured it out years ago. So its clear that this is clearly a fissure in the so called ‘triumvirate’ at Google, a possible crack that deepened after the China exit. As I look back and then forward, there are some points I ponder upon.
•    Enterprise: The disproportionate dependency in ad revenues is a problem Google grappled with over years with no solution even in the latest Q4 earnings where it is still at 97%. The only ‘Other revenues’ listed in the income statement is from Google Enterprise Apps, a space which brought in a meagre, but critical, $1.1 Billion of the total of $28 Billion yearly revenue. Schmidt is a veteran of this game having extensive experience while heading companies like Novell. It is extremely critical for Google to escape the clump that it created for itself. Furthermore, with marketers shifting their focus to Social, than search we will see the core revenue channel thinning.
•    Social: The burning, bitter pain point for Google which in a matter of months changed the dynamics of the digital space is still a losing battle for Google. Many of Google’s attempts at creating social ecosystems failed miserably and Google fell flat on its face. Orkut – bombed in India, Google Buzz – dumped worldwide, Google Wave – defunct, Google Me – a rip off of Facebook, still in the womb. Search is fast moving from algorithmic page rank to social graphs based on experience and word-of-mouth. This continued failure could well have been a prompt for the change of leadership. Their latest Google offers (Which got leaked on the 20th of Jan is another sign of lack of innovation and an easy replica of Groupon)
•    Leadership: Now a look at the future. Page takes on April the 4th. From folks who have interviewed Page, he is observed to come across as an extremely private, shy and elusive personality who is not a comfortable public speaker. He reportedly thinks of interviews & meetings as not the best investments. Now that’s exactly the opposite of the kind of person Google needs. Google is a vibrant brand, it needs a dazzling, colourful, bombastic, charismatic, flamboyant leader who is outspoken and articulate.

That brings my mind to the 4th ace at Google – Nikesh Arora, the Senior Vice President and Chief Business Officer who grew swiftly through the ranks largely due to some stupendous success in the EMEA region which he managed previously. I have had the opportunity to meet with him and listen to him speak and I know that when he speaks Googlers listen.

•    Internal Culture: Google fosters a culture which they describe as ‘managed chaos’. It is credited with bringing start-up culture into the mainstream. On one side it wants to superficially maintain this culture internally (With its own shadows) and on the flipside it has its face pressed against the window to perform and keep shareholders satiated.
So managed chaos? No! Its more chaos than managed! A highly inefficient setup combined with bloated up egos from academically top notch (But practically very often disastrous!) workforce is what best describes this ‘chaos’. Almost steadily, every new release and internal communication gets leaked to the press by employees themselves in a matter of minutes indicating poor integrity. The Google offers communication (mentioned above) got leaked to Mashable (on 20th Jan) in a matter of minutes straight from the Google Headquarters (Googleplex) including a presentation marked ‘Confidential’! Google as a company needs to introspect deeply about its internal culture and take corrective steps.

The bottom line is that this rift has happened at a time when Google’s going is smooth financially but the impending threats are fatal. When Larry takes over in April, I sincerely hope he has these points taken care of so that billions around the world can scream vociferously ‘I’m feelin lucky’ about the company which changed the way we live.

Written by Arun Varma

Arun is a digital marketing professional who previously worked with Google in India before seeing snow for the first time as a current MBA student at HULT International Business School in Cambridge. He also is a business quiz enthusiast and has hosted and conceptualized several of them.

Twitter: @varmaarun