Tag Archives: Social Media

Inc. 500 Companies Seeing Positive Results From SM Use

[tweetmeme source=”equalman” only_single=false http://socialnomics.net%5D

Inc. 500 Companies using Social Media and ACTUALLY seeing positive results is on the rise.  More small businesses need to view the importance of Social Media the same as their larger counterparts.

Interesting to note that Facebook success rates have gone up from 54% to 85% while services like twitter and blogging have gone down.

Overall the importance  of Social Media in a Inc. 500 companies business strategy has gone up 16% year over year.   These companies will continue to use these conduits for client acquisition and retention as 2011 unfolds.

Article from eMarketer http://www.emarketer.com/Article.aspx?R=1008211

On stats from Umass Dartmoth Center for Marketing Research

Written by Chris Van Dusen

Chris Van Dusen is a tech enthusiast, remote efficiency specialist and entrepreneur.  He is the president of i-FFICIENCY, a consultancy he co-founded to help small businesses and startups leverage new technology in the sales process.  Chris is also Director of Business Development and New Media for Rief Media, a full service marketing and communications firm.

chris@riefmedia.com
twitter: @ifficiency

Groupon Super Bowl Ad Backfires

[tweetmeme source=”equalman” only_single=false http://socialnomics.net%5D By Erik Qualman

Interesting that a social media company [Groupon] didn’t understand the social media backlash it could receive by running a culturally insensitive advertisement during the Super Bowl.

What social media allows for is  “word of mouth on digital steroids.”  If a company does something bad, things can snowball in a hurry.  Below are just a few of the reactions to the Groupon Super Bowl Ad on Twitter.  @JeremyRSchultz posted “Did Groupon achieve the dubious distinction for spending ad dollars to actually lose customers?”

Groupon Super Bowl Ad

@rohitbhargaya posted “Groupon seems to have achieved the unique feat of paying $3M to lose customers who previously loved them.”

If you didn’t see the advertisement (above) it essentially conveys the following: Ad begins in a serious tone describing the hardships facing the people of Tibet, but then it quickly turns light with a guy in a restaurant stating it’s okay because he got a great Groupon for Himalaya Restaurant in Chicago so it’s good, cheap food for us living in the Western World.   Growing up in the Midwest (Detroit) and living in Chicago this is even more offensive to me as I know how kind  the people are in the Midwest are.

I believe @Reputationista may have put it best with: “Well. Off to buy a new #Chryser, drinka #Coke, switch to #Verizon, unsubsrive to #Groupon and fire #GoDaddy.”  To see the top ads from the Super Bowl click here.

Since Google was rumored to have offered $6 billion to purchase Groupon an appropriate question would be “What Would Google Do?” This is the name of Jeff Jarvis’ book and my answer would be a good start would be to donate some money toward the cause in Tibet.

As a fan of Groupon I hope they realize their mistake and take the necessary actions to correct it. What do you think?

Social Media Propels Egypt Uprising

[tweetmeme source=”equalman” only_single=false http://socialnomics.net%5D

egypt social mediaThe outrage, animosity and antagonism against the current regime of Hosni Mubarak is best followed real-time at #Cairo and #Egypt on Twitter. The influence of mass effervescence, the conviction that the protestors display and its myriad manifestations is translating into whats being seen and reported on the streets of Egypt. This is possibly not a revolution brought forth by social media alone, but blogs, Twitter, Facebook & YouTube have had a consequential role to play in Egypt. Social media once again flexes its muscle to be the catalyst for change, in this case a historic one.

Take for instance Ramy Raoof, a digital activist with Egyptian Initiative for Personal Rights, (A poster boy for Western media in Egypt!) who is using his blog to spread the message, mobilize support and organize protests. The blog is being used to devise plans to exhibit police atrocities, antagonism of the ordinary Egyptian and furnish plans to save detainees.
Raoof has also been incredibly innovative in linking Bambuser to his blog, which enables live broadcast of protests from different regions from his mobile. His Flickr page, has images collated and updated in an organized fashion which is actively used by protestors, media and government agencies.
The ‘Twitterverse’ has been incredibly supportive of this mass movement. Tweets coming from within Egypt (in spite of blocked internet) is helping followers from around the world to be abreast of the situation on the ground. Even journalists like Ben Wademen of CNN, are using Tweets, when unable to use OB vans.

To help Egyptians, in case of an internet blackout, Google’s SayNow (A brand new acquisition) has launched a ‘tweet via voice’ service, where the protestors can call a central number to leave tweets automatically tagged #Egypt & #Cairo.

[This YouTube video which went viral has the message of an 8 year old to President Mubarak has a quarter of a million views in 72 hours.]

Remember, Egypt has a decent internet penetration of 22%, a total of 16 Million internet users (1/5th of internet users of Africa) compared to neighbors like Sudan and Libya have only 10.2% and 5% respectively. Tunisia, a country which influenced the Egypt uprising strongly also has a remarkably high penetration of 34%. A pattern of correlation between internet penetration and mass movement is emerging.
The Egypt revolution is certainly the result of resentment which emerged from lack of freedom and democracy combined with poor economic conditions and unemployment. But, to commence and sustain movements of this proportion (2 Million people at Tahrir square yesterday), we need innovative, effective and efficient tools. Revolution is as much about emotions and sentiments as much as it is about politics and economics. Social media provides the solutions to these requirements in today’s age. As we see, this movement has succeeded enough to get an autocratic ruler of 30 years to concede defeat, yet another evidence of just how critically influential this medium is turning out to be. To quote an Indian blogger “I have tremendous renewed respect for all pre-internet revolutions!”.

Written by Arun Varma

Follow me on Twitter@varmaarun  or Mail me at arunvarma100@gmail.com

Arun is a digital marketing professional who previously worked with Google in India before seeing snow for the first time as a current MBA student at HULT International Business School in Cambridge. He also is a business quiz enthusiast and has hosted and conceptualized several of them.

Social Media Revolution 2 (Refresh)

[tweetmeme source=”equalman” only_single=false http://socialnomics.net/%5D

Socialnomics: How Social Media Transforms the Way We Live and Do Business

By Erik Qualman

It’s amazing how fast the world of social media moves!  As many of the statistics from the original Social Media video have changed, I took a moment to refresh the video with a few new statistics and graphics.  Thanks to all of you for your support in making the first Social Media Revolution and Social Media ROI videos such a huge success and I hope that you enjoy this refresh!

Stats from Video (sources listed below by corresponding #)

  1. Over 50% of the world’s population is under 30-years-old
  2. 96% of them have joined a social network
  3. Facebook tops Google for weekly traffic in the U.S.
  4. Social Media has overtaken porn as the #1 activity on the Web
  5. 1 out of 8 couples married in the U.S. last year met via social media
  6. Years to Reach 50 millions Users:  Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)…
  7. Facebook added over 200 million users in less than a year
  8. iPhone applications hit 1 billion in 9 months.
  9. We don’t have a choice on whether we DO social media, the question is how well we DO it.”
  10. If Facebook were a country it would be the world’s 3rd largest ahead of the United States and only behind China and India
  11. Yet, QQ and Renren dominate China
  12. 2009 US Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction
  13. 80% of companies use social media for recruitment; % of these using LinkedIn 95%
  14. The fastest growing segment on Facebook is 55-65 year-old females
  15. Ashton Kutcher and Ellen Degeneres (combined) have more Twitter followers than the  populations of Ireland, Norway, or Panama.  Note I have adjusted the language here after someone pointed out the way it is phrased in the video was difficult to determine if it was combined.
  16. 50% of the mobile Internet traffic in the UK is for Facebook…people update anywhere, anytime…imagine what that means for bad customer experiences?
  17. Generation Y and Z consider e-mail passé – some universities have stopped distributing e-mail accounts
  18. Instead they are distributing: eReaders + iPads + Tablets
  19. What happens in Vegas stays on YouTube, Flickr, Twitter, Facebook…
  20. The #2 largest search engine in the world is YouTube
  21. While you watch this 100+ hours of video will be uploaded to YouTube
  22. Wikipedia has over 15 million articles…studies show it’s more accurate than Encyclopedia Britannica…78% of these articles are non-English
  23. There are over 200,000,000 Blogs
  24. Because of the speed in which social media enables communication, word of mouth now becomes world of mouth
  25. If you were paid a $1 for every time an article was posted on Wikipedia you would earn $1,712.32 per hour
  26. 25% of search results for the World’s Top 20 largest brands are links to user-generated content
  27. 34% of bloggers post opinions about products & brands
  28. Do you like what they are saying about your brand? You better.
  29. People care more about how their social graph ranks products and services  than how Google ranks them
  30. 78% of consumers trust peer recommendations
  31. Only 14% trust advertisements
  32. Only 18% of traditional TV campaigns generate a positive ROI
  33. 90% of people that can TiVo ads do
  34. Kindle eBooks Outsold Paper Books on Christmas
  35. 24 of the 25 largest newspapers are experiencing record declines in circulation
  36. 60 millions status updates happen on Facebook daily
  37. We no longer search for the news, the news finds us.
  38. We will non longer search for products and services, they will find us via social media
  39. Social Media isn’t a fad, it’s a fundamental shift in the way we communicate
  40. Successful companies in social media act more like Dale Carnegie and less like Mad Men Listening first, selling second
  41. The ROI of social media is that your business will still exist in 5 years
  42. Bonus: comScore indicates that Russia has the most engage social media audience with visitors spending 6.6 hours and viewing 1,307 pages per visitor per month – Vkontakte.ru is the #1 social network

Social Media Statistics:

Below are the sources I used to compile this video.  Keep your feedback/questions/challenges coming as it will collectively make the next video better – be social.

A huge thanks to all below:

  1. Source: http://www.census.gov/cgi-bin/broker http://www.census.gov/ipc/www/idb/worldpopinfo.php  [roughly 52% based on table data] | 2010 U.S. 310,232,863 | 2010 World 6,814,609,654 | 30 and under: 3,548,760,268 / 6,814,609,654 = 52% http://sasweb.ssd.census.gov/idb/worldpopinfo.html
  2. Source: Grunwald Associates National Study – Trendsspotting Blog | Millenials Conference
  3. Source: Hitwise Intelligence Heather Dougherty http://weblogs.hitwise.com/heather-dougherty/2010/03/facebook_reaches_top_ranking_i.html
  4. Source: Huffington Post
  5. Source: McKinsey Study also posted by David Dalka
  6. Source: First Stats: United Nations Cyberschoolbus Document
  7. Source for Facebook Stat: Facebook Timeline http://www.facebook.com/press/info.php?timeline Feb 2009 175 million users – Feb 2010 400 users:
  8. iPhone Stat: Apple
  9. Personal Quote
  10. Source: Facebook and world population data
  11. Source: TechCrunch
  12. Source: U.S. Department of Education Study
  13. Source: Jobvite Social Recruitment Survey
  14. Source: Inside Facebook Blog
  15. Source: Twitter & World Population Data [Pulled 4/11: Kutcher & Spears 4,743,902 and 4,689,808 = 9,433,710] – note it’s not the combined populations of the countries listed
  16. Source: The Guardian http://www.guardian.co.uk/media/pda/2010/feb/08/facebook-rise-mobile-web-use
  17. Source: Metro Commuter Newspaper
  18. Source: USA Today: Should Colleges Start Giving iPads to Students? http://www.usatoday.com/news/education/2010-04-05-IHE-colleges-give-iPads-to-students05_N.htm
  19. Opinion, not a statistic
  20. Source: TGDaily
  21. Source:  Mashable by Ben Parr
  22. Source: www.wikipedia.org – calculated based on # articles per language category; Colorado State University Wikipedia Accuracy Study; open debate and of course very biased information is also found on this Wikipedia Accuracy page.
  23. Source: China Internet Information Center, Technorati, Wikipedia
  24. Opinion, not a statistic
  25. Source: ClickZ Stats SES Magazine June 8 page 24-25 Chris Aarons, Andru Edwards, Xavier Lanier Turning Blogs and user-Generated Content Into Search Engine Results
  26. Calculated based of Wikipedia article data found at www.wikipedia.org
  27. Source:  TechCrunchThis says 4 weeks so I may have been a little off here as my source at Facebook had said 2 weeks adjusted above
  28. Source: Marketing Vox and Nielsen BuzzMetrics SES Magazine June 8 page 24-25 Chris Aarons, Andru Edwards, Xavier Lanier Turning Blogs and user-Generated Content Into Search Engine Results
  29. Opinion, not a statistic
  30. Source: July 2009 Nielsen Global Online Consumer Survey (actually 90% now – updated above but video still shows 78%)
  31. Source: “Marketing to the Social Web,” Larry Weber, Wiley Publishing  2007
  32. Source: “Marketing to the Social Web,” Larry Weber, Wiley Publishing  2007
  33. Source: Starcom USA-TiVo
  34. Source: Mashable
  35. Source: Solutions Research Group
  36. Source: Facebook Stats
  37. Opinion, not a statistic
  38. Opinion, not a statistic
  39. Opinion, not a statistic
  40. Opinion, not a statistic
  41. Opinion, not a statistic
  42. comScore
  43. Music in video provided by Fatboy Slim “Right Here, Right Now” (1999) – if you like it buy the single

To watch videos with millions of YouTube views and deservedly so, please check out Karl Fisch and Scott McCleod’s Did You Know? And Shift Happens videos on YouTube.  If you are like me you will love them!

Also, if you haven’t seen Marta Kagan’s “What The F**K is Social Media” presentation,  it’s amazing! Many of the same eye-popping facts are contained in it – as well as many more.  Plus, it does a much better job of providing insight than my video which is designed to grab attention.  Kagan’s presentation informs, check it out!

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New “Shift Happens (Did You Know?)” video shows the “shift” is to social media

Karl Fisch and Scott McLeod are globally recognized and applauded for their “Shift Happens (Did You Know?)” video series.  An updated 4.0 version was released on September 14, 2009 (see video below).  I’m a big fan of these videos and this latest one has some great graphical treatments (XPLANE) and as we’ve come to expect,  some very salient information.  Some interesting information about the video can be found at The Fischbowl.

The most intriguing item to me with this latest release is the amount of time/content devoted to social media.  In the February 08, 2007 version of “Shift Happens,” which has received over 4.8 million views, a mere 20 seconds of the 6:06 was devoted to mentions of social media, or roughly 5.5% of the content.  Whereas this latest version dedicates roughly 29.4% of the air time to Social Media (75 seconds of the 4:15 video – note the last 30 seconds are credits so I removed from the baseline).  So we have gone from 5.5% of social media content to 29.4% of social media content for one of YouTube’s most popular technology videos.  The new video covers such things as Dell selling $3 million dollars worth of computers on Twitter to Wikipedia being in 200 countries.  So, yes my friends, shift does happen (thanks Karl!).

Many have asked for the data and video of Social Media Revolution so I have posted again below:

Data for this video can be found on this post: Statistics Show Social Media Is Bigger Than You Think

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Jewish Targeting on Facebook

Today, MediaPost’s David Berkowitz, has an irreverant look at Facebook bombarding him with Jewish advertising: socialnomics-book-cover-3d-spineOy! Facebook’s Jewdar Returns .  Some ads Berkowitz receives from Mayor Bloomberg are even in Hebrew.

It’s interesting for me to see that Facebook is trying and learning from error that cobbling together certain relationships (if I’m a fan of the Yankees Page and also live in New York then I must be a Yankees fan).  As Berkowitz acutely points out is that isn’t always the case.  While I applaud Facebook with being aggressive they should stick to what already sets them apart – the data that they do have absolute certainty about.  Specifically when I got engaged it made sense to receive targeted advertising around flowers, wedding planners, etc.  Or knowing that I’m an Alma Mater of Michigan State University and the University of Texas, I do enjoy being alerted of new jackets and golf shirts for these schools.  Once Facebook masters this then they should start branching out, but until then it can leave a bad taste in people’s mouth as Berkowitz has found out first hand.

Top Social Networks by Country

Top Social Networks by Country

Top Social Networks by Country

Vincenzo Cosenza took data from Google Trends and Alexa to compile a map of the largest social networks by country. Facebook dominates in most countries and is growing, but in China social netQQ still dominates.  Orkut still dominates India, but word on the street is that Facebook is starting to be the top choice amoung the Technorati.  Friendster has faded in all but the Philippines and MySpace is trailing in all but Guam.  If anyone has more updated data or map, please let me know!