Tag Archives: Twitter

Inc. 500 Companies Seeing Positive Results From SM Use

[tweetmeme source=”equalman” only_single=false http://socialnomics.net%5D

Inc. 500 Companies using Social Media and ACTUALLY seeing positive results is on the rise.  More small businesses need to view the importance of Social Media the same as their larger counterparts.

Interesting to note that Facebook success rates have gone up from 54% to 85% while services like twitter and blogging have gone down.

Overall the importance  of Social Media in a Inc. 500 companies business strategy has gone up 16% year over year.   These companies will continue to use these conduits for client acquisition and retention as 2011 unfolds.

Article from eMarketer http://www.emarketer.com/Article.aspx?R=1008211

On stats from Umass Dartmoth Center for Marketing Research

Written by Chris Van Dusen

Chris Van Dusen is a tech enthusiast, remote efficiency specialist and entrepreneur.  He is the president of i-FFICIENCY, a consultancy he co-founded to help small businesses and startups leverage new technology in the sales process.  Chris is also Director of Business Development and New Media for Rief Media, a full service marketing and communications firm.

chris@riefmedia.com
twitter: @ifficiency

Groupon Super Bowl Ad Backfires

[tweetmeme source=”equalman” only_single=false http://socialnomics.net%5D By Erik Qualman

Interesting that a social media company [Groupon] didn’t understand the social media backlash it could receive by running a culturally insensitive advertisement during the Super Bowl.

What social media allows for is  “word of mouth on digital steroids.”  If a company does something bad, things can snowball in a hurry.  Below are just a few of the reactions to the Groupon Super Bowl Ad on Twitter.  @JeremyRSchultz posted “Did Groupon achieve the dubious distinction for spending ad dollars to actually lose customers?”

Groupon Super Bowl Ad

@rohitbhargaya posted “Groupon seems to have achieved the unique feat of paying $3M to lose customers who previously loved them.”

If you didn’t see the advertisement (above) it essentially conveys the following: Ad begins in a serious tone describing the hardships facing the people of Tibet, but then it quickly turns light with a guy in a restaurant stating it’s okay because he got a great Groupon for Himalaya Restaurant in Chicago so it’s good, cheap food for us living in the Western World.   Growing up in the Midwest (Detroit) and living in Chicago this is even more offensive to me as I know how kind  the people are in the Midwest are.

I believe @Reputationista may have put it best with: “Well. Off to buy a new #Chryser, drinka #Coke, switch to #Verizon, unsubsrive to #Groupon and fire #GoDaddy.”  To see the top ads from the Super Bowl click here.

Since Google was rumored to have offered $6 billion to purchase Groupon an appropriate question would be “What Would Google Do?” This is the name of Jeff Jarvis’ book and my answer would be a good start would be to donate some money toward the cause in Tibet.

As a fan of Groupon I hope they realize their mistake and take the necessary actions to correct it. What do you think?

Social Media Propels Egypt Uprising

[tweetmeme source=”equalman” only_single=false http://socialnomics.net%5D

egypt social mediaThe outrage, animosity and antagonism against the current regime of Hosni Mubarak is best followed real-time at #Cairo and #Egypt on Twitter. The influence of mass effervescence, the conviction that the protestors display and its myriad manifestations is translating into whats being seen and reported on the streets of Egypt. This is possibly not a revolution brought forth by social media alone, but blogs, Twitter, Facebook & YouTube have had a consequential role to play in Egypt. Social media once again flexes its muscle to be the catalyst for change, in this case a historic one.

Take for instance Ramy Raoof, a digital activist with Egyptian Initiative for Personal Rights, (A poster boy for Western media in Egypt!) who is using his blog to spread the message, mobilize support and organize protests. The blog is being used to devise plans to exhibit police atrocities, antagonism of the ordinary Egyptian and furnish plans to save detainees.
Raoof has also been incredibly innovative in linking Bambuser to his blog, which enables live broadcast of protests from different regions from his mobile. His Flickr page, has images collated and updated in an organized fashion which is actively used by protestors, media and government agencies.
The ‘Twitterverse’ has been incredibly supportive of this mass movement. Tweets coming from within Egypt (in spite of blocked internet) is helping followers from around the world to be abreast of the situation on the ground. Even journalists like Ben Wademen of CNN, are using Tweets, when unable to use OB vans.

To help Egyptians, in case of an internet blackout, Google’s SayNow (A brand new acquisition) has launched a ‘tweet via voice’ service, where the protestors can call a central number to leave tweets automatically tagged #Egypt & #Cairo.

[This YouTube video which went viral has the message of an 8 year old to President Mubarak has a quarter of a million views in 72 hours.]

Remember, Egypt has a decent internet penetration of 22%, a total of 16 Million internet users (1/5th of internet users of Africa) compared to neighbors like Sudan and Libya have only 10.2% and 5% respectively. Tunisia, a country which influenced the Egypt uprising strongly also has a remarkably high penetration of 34%. A pattern of correlation between internet penetration and mass movement is emerging.
The Egypt revolution is certainly the result of resentment which emerged from lack of freedom and democracy combined with poor economic conditions and unemployment. But, to commence and sustain movements of this proportion (2 Million people at Tahrir square yesterday), we need innovative, effective and efficient tools. Revolution is as much about emotions and sentiments as much as it is about politics and economics. Social media provides the solutions to these requirements in today’s age. As we see, this movement has succeeded enough to get an autocratic ruler of 30 years to concede defeat, yet another evidence of just how critically influential this medium is turning out to be. To quote an Indian blogger “I have tremendous renewed respect for all pre-internet revolutions!”.

Written by Arun Varma

Follow me on Twitter@varmaarun  or Mail me at arunvarma100@gmail.com

Arun is a digital marketing professional who previously worked with Google in India before seeing snow for the first time as a current MBA student at HULT International Business School in Cambridge. He also is a business quiz enthusiast and has hosted and conceptualized several of them.

NBA Rookie Fined for Positive Tweet

NBA Rookie Brandon Jennings was recently fined $7,500 by the league office according to a recent post by J.E. Skeets at Yahoo. From the image you can see that the Bucks Rookie was excited about his teams recent win that got his team to a .500 winning percentage with the end of the Tweet stating “Way to Play Hard Guys.” Jennings was fined for the timing of his post, rather than what he Tweeted.

The NBA’s social media policy states that players cannot tweet during game time, defined as beginning 45 minutes before the game starts and ending after players have finished talking to the media after the game.

Jennings was a bit befuddled: “I understand I got fined, but 7500? For being happy over a win, you would of thought I said something bad. I mean it was a big win for us.”

As the NBA is a form of entertainment my guess is that if ratings  and attendance continue to drop, don’t be surprised if they loosen this policy a bit to allow the fan base to have a more intimate relationship with the players in the hopes of building a loyal following for its product (games).  We saw this earlier in the year with the Ladies Golf Tour (LPGA) – where the commissioner was encouraging golfers to tweet during the event.  Male golf Stewart Cink (@stewartcink) has over one million followers as a result of tweets like “Yeah much tougher hole. One of golf’s best tee shots, but not my favorite green.” Speaking of green, ultimately that is what will probably shape most sports leagues social media policies – what drives the most revenue; especially during these tough times.

By Erik Qualman

Bookmark and Share

10 Ways Twitter Can Make Money

The below is primarily composed from my social media column on Search Engine Watch from earlier this year, but it is still one of the top question I get everyday.  Hence, I thought it an appropriate post for today – also the response to the book launch of Socialnomics has been overwhelming (in a good way!) so I’ve been responding to all the positive feedback (thanks to all).

twitter-makes-moneyHow can Twitter make money? That’s the billion-dollar question. This question is important for Twitter, as well as its users and global advertisers.

With traditional advertising proving less effective, marketers need new outlets like Twitter and Facebook to help create interest and demand. Here are some ways Twitter can make money.

1. Answer a Person’s Product Need

We all search in Google, Yahoo, and Bing because we’re looking for something. How do the search engines make money? They make money from sponsored listings when people click on them.

A similar revenue stream could be Twitter’s. Simply ask a question, such as, “Where can I buy the foam things for my iPod headphones?” If a user tweets this, they could get answers from their “followers” — in other words, real people (think organic results). Or, if they opted in, they would receive information direct from foam ear bud cover suppliers (think sponsored listings).

Now, the key for this to work, just like in search, is the relevancy. A good first step would be a simple “thumbs up” or “thumbs down” relevancy button for the supplier tweets. This puts the onus not to spam back on the advertiser, similar to Google’s quality score.

You can see why Google is possibly interested in acquiring Twitter, and also why Google launched Google SearchWiki, which allows users to rate search results and comment on them. Google understands that social media is their most daunting of competition.

2. Be a Recruiting Tool for Job Seekers/Recruiters

Just like Craigslist or LinkedIn Twitter could have employers pay a small fee to easily tweet their jobs. The user would select which titles and occupations they want to receive tweets for.

3. White Label Twitter Functionality for Fortune 500 Companies

Fortune 500 companies don’t understand the Web, but think they do. These companies believe they need micro-blog functionality to keep up with the “Web 2.0 times.” Don’t believe big companies do this? American Airlines and Lufthansa unsuccessfully tried to build their own social networks.

Or going back to the ’90s, remember when every company wanted to build out their own portal? AT&T thought everyone would make their My AT&T page instead of MyYahoo. A company called MyWay (part of Diller’s IAC) made some serious bucks off these portal wannabes.  However, I feel companies are now more open to tapping into best of breed, so this may not be as lucrative.  They could do something like Yammer though, that is more for internal chatter and connectivity and charge a small license fee per user as a result of the more robust privacy/security needed.

4. Analytics Packages for Companies

Break down the conversations occurring within Twitter into digestible data. The categories can be as simple as: Bad Review, Good Review, Product Question, Top Complaints, etc. The challenge here is that a third party may come along and offer this service for free (e.g., Google Analytics).

5. Local Coupon Pushes

This is probably the most obvious. Someone can simply ask for restaurant specials nearby and be pushed digital coupons.

Due to these tough financial times, visits to coupon related sites were up 33 percent, according to comScore. Cellfire ran a test with retail grocery client Kroger and saw mobile coupon redemption as high as 20 percent.

The time is right for this on Twitter. Other researcher (looking for the source I jotted this down from)  indicated that 16 percent of all buyers wouldn’t make a purchase these days without some form of coupon or incentive.

6. Micro-payments for Answers to Questions

Willing to pay 75 cents for the best answer to: “Trying to register my Mac & iTunes so I can rent a movie, but I can’t figure out where to do this on the iTunes Menu – please help!”? Some people certainly are willing to pay 75 cents to assuage a major pain point.  Twitter would take a cut of the 75 cents and give the majority to the person answering the question.  The beauty here is that the Twitternation does the work and Twitter takes the “pass-thru” cut.  Heck, the students at Auburn can probably answer the majority of these questions.  If you ever need an answer to something you can call the Auburn Hotline at 334-844-4244.  This has often ended many a drunken debate.

7. Analytics Packages for Individuals, Small Business

Just as it’s helpful for big businesses, it would be very useful for journalists, reporters, authors, etc., to be able to easily get a sense of what the public likes and dislikes about their work.

8. Quickly Find Sources for Reporters/Bloggers

Writers on a deadline can pay a subscription to easily be connected to the proper professionals to answer questions germane to their story or post. Professionals would register with the service to make themselves available for the free publicity.

9. Capture Revenue from Wireless Carriers

It’s in the carriers’ best interest to have many text messages flying across their networks. The wireless carriers (Verizon, AT&T, T-Mobile, etc.) could offer a $5 all-you-can-tweet (has a nice ring to it, no pun intended) monthly package.

10. Premium Service

If you launch a version with paid advertising, then you can launch a premium service that scrubs all the ads — say $4 per month for an advertising-free Twitter.  Or the ability to send 3 direct messages to anyone (similar to LinkedIn’s premium package).

Item 10 may be counter-intuitive. The key (and challenge) to all of these ideas: they need to be incorporated into the Twitter experience and enhance it rather than being interruptive detriments. If this isn’t done properly, then the Twitternation will definitely let you know in seconds, and that’s the beauty of it.

Bookmark and Share

Ben & Jerry’s Free Ice Cream

Ben & Jerry’s learned from their social media success back on election day. Back then they gave away free ice cream to anyone that voted. On that day they used social media to send out the message and incresed their Facebook Fan Page count by over 100,000. Well today was the company’s anniversary and they historically give out a free cone on this day.

Ben & Jerry's free ice cream was the top topic on Twitter today

Ben & Jerry's free ice cream was the top topic on Twitter today

I’d never known about this, that was until today. Guess where I learned about it? On Facebook and Twitter. These are both free marketing channels for them. No need to print expensive flyers, tv ads, etc.

What will be interesting though is that if this is a good thing? Will they be giving out way more ice cream than they originally anticipated. Afterall, they have at least one new customer looking for his free scoop of Chunky Monkey.

Bookmark and Share