The Book

Socialnomics is an essential book for anyone who wants to understand the implications of social media, and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly.

Socialnomics: How Social Media Transforms the Way We Live and Do Business is available in all major bookstores  & eReaders – to place your order now please click on any of the below!



Socialnomics at Amazon

Barnes & Noble

Book Depository (UK)



Chapters (Canada)


The book is available anywhere in the world and has been translated in German, Korean, Japanese, Chinese and Portuguese.

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One Minute Review by Stephanie Wonderlin

“People with a passion for something can be infectious.  It’s obvious that Erik Qualman’s passion is social media.” – Dan Heath, New York Times Best Selling Author of Made to Stick & Switch

“In Socialnomics, Qualman brilliantly prescribes that the key to social media success is doing rather than deliberating. This is a must read for anyone trying to leverage the social graph rather than be squashed by it.” – Steve Kaufer, CEO, TripAdvisor

“Erik Qualman has a very bright future.” – Angelo Pizzo, Award-winning writer and producer of Hoosiers and Rudy.

“Qualman makes a powerful case that social media has forever changed the way we live and do business. Socialnomics helps make sense of it all.” – Dr. Stuart, Levy, Professor, George Washington University

“Social Media isn’t just for the Next Generation – it’s for every generation. Whether you’re an entrepreneur, a media professional, a college student or a mom, social media will shape your future.  Don’t be overwhelmed by it; read Qualman’s book instead.” – Jane Wooldridge, Award-winning journalist, The Miami Herald

“Social media is one of the most popular activities online today offering opportunities for both businesses and individuals to connect with a new audience. Qualman’s book, Socialnomics, helps readers understand this emerging behavior.” – Chris Maher, President, Hitwise

“The social media revolution has raised new and important questions and is now interwoven into our lives.  Whether you are an executive, a parent or a basketball coach, Qualman’s Socialnomics is a great guide for these issues.” – Tom Izzo, Head Basketball Coach of Michigan State University

“In a Crisis, Qualman powerfully delivers one of the best reads of the year.” – New York Times Best Selling Author, Ellen Tanner Marsh

“Marketing is experiencing a profound paradigm shift. In the old paradigm, marketers controlled the conversation with consumers through commissionable media – television, radio, newspapers and magazines. In the new paradigm, marketers risk being marginalized in the electronic dialogue now taking place real-time.  Erik Qualman’s Socialnomics offers valuable insights that will aid marketers in regaining some control in the perplexing world of modern communications.” – Dr. Eli Cox, Marketing Department Chair, McCombs School of Business

Marketing and research are just the tip of the iceberg when it comes to tapping the wonderful world of Socialnomics.  Social media is so powerful that we’ve seen it drive spikes in search behavior in Google. Qualman’s book will provide you with a navigational map and allow you to prioritize your social media initiatives.” — Kevin Lee, CEO, Didit

“Right now an online conversation is happening about you, your brand and the things you care about. Erik Qualman’s book — Socialnomics — will help you and your organization join and benefit from that conversation.” – Harry J. Gold, CEO, Overdrive Interactive

“We live in a world where engagement with your consumer is critical.  The one-to-many paradigm is gone.  Are you prepared?  If not, this book is a must read.” — Robert J. Murray, CEO, iProspect

“Qualman’s intelligence on social media is a necessity for businesses and individuals.  A “Socialnomics Strategy” should be put in place for every person and company.” — Todd L. Young, President and CEO- ProspX, Inc.

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69 responses to “The Book

  1. Its to great to hear and read on Socialnomics. I just stumbled upon while I was just browsing through good social networking sites. I generally do not like the misuse of the media in any way. Its sad sometimes.
    You are right when you said, being social is not everyone’s cup of tea. Its a trait or etiquette and its like how one behaves in one’s physical absense. It portrays character.
    But the social media must fructify the most beautiful expression of one’s own self – because as human we are, does our expression convey that humanness! Hope that gives scope to coming generation, where probably, people develop peripheral vision (not only central vision) to see things and beings around them more natural and communication becomes more involved and touches the heart. And also, when the people become more telepathic and feel the need to work out for the real goals of life, the social media helps communicate more colourful and joyful expressions..:-)

  2. Hi Erik,

    I am working my way through your excellent book having my brain blown apart and rewired in the process. On p221 & 222 you talk about the experiment of getting the client to write down the features etc they want for their own site and then you overlay that with those of a leading social network. I would love to see some examples of this as I don’t get what causes the stunned silence and the discussion that follows? Thanks, Mike.

    • Companies will write they need a site for their brand that allows for photo sharing, video, contests, etc….. They write out 30 specs and realize all of it is available on a Facebook Fan Page…no need to create a micro-site. This seems obvious to most now, but a year ago people will still creating their own company social microsites!

      Thanks 4 reading the book!!

  3. Hey,
    congrats on your work!

    I glanced on the Waterstone’s website a new version of Socialnomics is due to be published 14/12/2010? True?
    If yes, how much different is it gonna be? New chapters?

    Thanks a lot!


    • Vero: New book is out. It has been updated and two new chapters have been added – one is a popular FAQ chapter. There is also a foreword from Ford’s Scott Monty.

      If you read let me know what you think! Thanks for the support!

  4. Yes please, is it going to be available in Spanish?


  5. Hi, Do you think to translate this book to spanish?
    Congratulations for your job, i saw your videos, but i would like to know more about it, specially for latinamerica markets, what dou you think about that?

    Best regards from Quito, Ecuador

  6. Hi, where can I buy the book in portuguese??

  7. I’m glad that I find Your website.

    I will buy Your ebook.

    Thank You,


  8. when will you translate the book in french?

  9. can’t wait to get my copy. And I love the video!!!
    awesome work!!

  10. I just bought my copy, I can’t wait to get it…let you know soon…

  11. When is the book going to be translated in Spanish?

    I love the video!


  12. What about B2B businesses?

  13. Fascinating

  14. Hello Erik

    when is the new edition with updated data going to be available?

    Thank You

  15. I have bought this now on B&N and but it lacks a copy I can download and print out. Is there a site where I can find the PDF document of this?

  16. I want to buy your book in a bookstore in Mexico.

    I want to to know who owns the distribution rights in México.

    Best regards

  17. Hey I am interested in buying your video. I work with children and youth up to age 17. Most of them know how to text and possibly do the latest craze of sending unwanted media pictures of themselves and others across the world, if you know what I mean. No doubt yourself and others are well aware that these children and youth, young adults need some directions, suggestions, in this area as to what is proper and what is not when sending webmail, video’s etc.
    I was wondering since Our organization work with these children and youth, who need direction and need to learn etiquettte when using the world wide social network what do you suggest about your video. Can this be a learning tool for them as to the do’s and don’ts about social networking? We are a non profit organization 501 (3) (c) and would like to know if you would be willing to send that as a grant gift to our organization. Please email me back and I can give you the information if that is something your organization would be interested in doing.
    Thank You
    A C Bryant

    • AC:

      Thanks for helping today’s youth and for giving me the opportunity to help them as well! I just sent you the file (via If I can be of further help please let me know! Happy Holidays!

  18. Erik,

    Great book – I’m about midway through and look forward to the rest. I including a few thoughts on the book and your video on our blog yesterday as well as a link back here, and plan to write more upon completion.

    If you are interested, please take a look at:

    Keep up the great work!



  19. Thanks for a great and inspiring book Erik!

    Bought it, read it, underlined it, reviewed it, here:


  20. Bought the book after seeing the video: one of the best, most engaging books on social media. I highly recommend the book to anyone who wants to understand social media in real-world context.

    • Ray:

      Thanks for purchasing the book and for taking the time to send me the positive feedback – that means a ton! Always heartwarming to see all the nice reviews on Amazon.

      Best of luck in all things social!

  21. I’ve heard about it and finally I found it. Great book and interesting video to illustrate it.

    • Paula:

      I’m glad that you were able to find it and that you enjoyed it – where did you finally find it and are you in the US?

  22. Is it okay to embed your youtube video on my company website? (It offers social media design services.) It would also spread the word about your book.

  23. Could you please distribute this book using open-source formats, like ePub and PDF please? So that other ebooks can read it.

  24. equalman….you, rawk! (and that post was not outsourced…either.)
    Kindest regards.
    ps. Wishing you lots & LOTS of cashflow from your book.

  25. Hey Erik! Loved the book! Congratulation!
    I work for an ad agengy [] who purely believe in neutral media.
    Are you interested in sharing your social media knowledge in Brazil? If it so, who do I need to talk to to arrange it [to know all the details, time, $, etc], please?
    Hope to hear from you soon.
    All the best, Bea.

  26. i am guessing that this message will be responed to ‘personally’ by you through someone from the group in (possibly?) india that was hired to field all of your social networking responses for you. No matter…it is the way of the future and very ‘social’ in fact, “global-socialnomic” if that is the (indeed) the case.
    Viva la revolution!

    • Mimi:

      I wish I had that kind of cash flow! No I haven’t made it big time enough to outsource my responses/customer service, hence you get real-time delays from me sometimes. This time I had an excuse as I was flying back from Sweden. I can’t wait for the day that all airlines have standard Internet connections.

      Oh, the reason that it is an image of a book instead of a photo of me is that I have to have a word around in wordpress to showcase the book on the blog and hence it also has to be my photo the way I have it coded. Cheers!

  27. If you’re promoting all this hyped up social media stuff, why on earth are you still selling yourself in book /paper format? shouldn’t it just be online or a pdf, and what’s more, shouldn’t it be free? – just a question.

  28. Dear Erik
    Is there any prevision of your book be translated in portuguese for the brazilian costumers?

    • I can only hope – there has been a ton of interest in Brazil so I can’t imagine it is far behind. My publisher Wiley handles all of this. I will send them a reminder note. It is being currently translated into German, Korean and Chinese so Brazil should be soon (fingers crossed). Thanks for the interest!

  29. Congratulations, Erik! There’s a lot of silly stuff this UK side of the pond which majors on misunderstood threats, and doesnt quite get the reaities and opportunities yet. Trying to scope things differently, your book’s a great intro I’ll be using with colleagues this autumn to refresh their thinking and get the discussion earthed. short preliminary review at

    • Bishop Alan:

      Thanks for the great post on your Blog about Socialnomics – love the header image on your blog – very nice. I hope the book helps with your colleagues.

  30. I will be promoting it too! just read it and loved it!

    • Steve:

      It’s amazing the groundswell for social media in Australia. I’m sure that you one of the main drivers with your very modern and informed site I just was fortunate recently to be interviewed on the Australian radio program The Scoop with Mark Jones. Are you familar with this show? Interview is here:

      Thanks for the support and for the mention and promotion on

  31. Fantastic book, and enjoyed it thoroughly. I will especially be using it to help evangelize the use of social media with clients and employers.

    Posted a review of the book on my blog here:

    • Jason:

      Thanks for the positive, but fair review. You do a great job of detailing what the book is and what the book is not. Thanks for taking the time and keep up your great writing as well!

  32. Just added it to my chapters wishlist. Looking forward to reading it.



  33. your thoughts about social media are dead on, especially for marketing. As proof of this, I would not think twice about the book or this site if it weren’t for your video on youtube. It was so well put together, I had to come look around and buy the book.

  34. Thanks for writing this book. I’m half way through it even though it just arrived yesterday.

    I also wrote a blog post about it and am promoting it among the chiropractic profession.

    I wish you the very best in its release!

  35. Hey!
    Im doing a presentation on Social Media and I will be using the facts on your video but i would like to know where can I get the references of where you got your stats!! THANKSS!! GREAT STUFF!

  36. Looks great, Erik! I’m looking forward to reading the book. Are the stats you used aggregated online in any one place, or just in the book?

    (They seem more recent than some of the Pew Internet Trust stats I’ve got in my quiver of “here’s why” data — really helps to have the numbers for new social media clients!)

    • Mariana:

      I pulled the data from many sources – I’ve listed these under the article that contains all the stats here:

      I hope this helps. If you see anything off the mark please let me know as we will revise for Video 2. Please let me know what you think of the book by posting a review on Amazon, visual book shelf, or by sending me a note (or both). Thanks for the kind words – it means a ton!

  37. Looks like the book will be essential reading.

    Have posted about it on our blog:

    And have a look at a presentation I made about how to handle the actual content on these new platforms:

    Good luck with the big launch.

  38. Edith Orenstein

    Can’t wait to read your book, seems like you are way ahead of your time; or at least you are where time is now, but many others among us have a lot of catching up to do, and looks like your book will be a great help.

  39. I am very excited to get a copy and as a social media enabler for brands and agencies I am excited to read about your insights and share them with all my clients. You should isolate key points and Tweet one a day would be great content to read on Twitter

  40. I’ve been preaching social media to my associates for the past year – very few are buying into it.

    I’m drinking the kool-aid all the way to jumping light-years ahead of my competition.

    Looking forward to your book on the 26th!

    • The Kool-Aid tastes good! Thanks for the positive feedback. The book released online at Amazon and Barnesandnoble. It will be in all bookstores by the 26th!

  41. Erik – Loved the video – but for a guy who praises the power of social media – why haven’t you got the book on I-tunes as an audio book! I’d love to listen to it 🙂 I choose not to read these days.



    • Craig: As someone that takes the train I agree with you – love iTunes & podcasts. I spoke with the publisher and the audio releases later. However since sales are going so well it sounds like we may get it sooner (but I don’t want to over promise). Feel free to shoot me a note if you don’t hear from me. Thanks for the interest!

  42. Hi

    Will like to promote your book on my facebook fanpage.

    hope it is good with you.

    FYI – URL


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